How to Upload a Premiere Onto Facebook
Facebook Premiere launched in late 2018, allowing page owners to schedule an uploaded video to go live at a particular time. Information technology'south an culling to using Facebook Live , but does it perform as well as live videos?
Facebook Premiere is incredibly useful if you don't accept a bang-up Internet connection, which is needed to run a Facebook Alive.
Due to COVID-nineteen, I was faced with this dilemma in a very real manner. Here'southward how …
Travel restrictions were put into place locally that kept me from traveling to my function most 35 miles away, where I take high-speed Internet. Agorapulse is gracious enough to provide an role for me to deport live shows and interviews. Unfortunately, the small town I live in doesn't have broadband Internet, so my dwelling Internet speeds make conducting Facebook Live shows impossible. (Even participating in company meetings on Google or Zoom are difficult from my home.)
But I wanted to keep providing weekly videos to our Social Media Lab Alive audience, so I began investigating Premieres.
What Are Facebook Premieres?
Premieres allow you to take reward of Alive while besides:
- Giving you the ability to prepare a polished, professional video alee of time
- Freeing yous upward to appoint with viewers in the comments in existent-fourth dimension
- Edifice anticipation with automated notifications to your subscribers
Premieres lets you lot schedule and debut videos as Alive moments. After the broadcast, the video will be saved on your Page.
A Premiere has to be scheduled at to the lowest degree 10 minutes in advance. You won't be able to launch a Premiere immediately, so be certain to program ahead. Pages tin schedule more than i Premiere for the aforementioned time.
Viewers are able to click a push to subscribe to notifications on your Premiere. Subscribers receive their starting time notification xx minutes earlier your Premiere begins.
How to Schedule a Premiere
- Click Share photo or video on the Page you want your Premiere to broadcast from.
- Click Upload Photos/Video.
- Select the video you want to Premiere.
- Click Publish.
- Select Premiere.
- Fill out the fields for Premiere Kickoff Time
- Click Schedule Premiere
This is what your scheduled Premiere will look like:
Followers can choose to go a reminder of when the video will be live. Once it'southward live, viewers can comment on the video while information technology plays. Too, everyone sees the video at the same time.
I was curious, still, if these Premieres got equally much Reach and date every bit a Facebook Live video.
Hypothesis: Facebook Premiere videos get less Attain and engagement than scheduled Facebook Live videos.
Testing Facebook Premiere Videos
This exam was fairly like shooting fish in a barrel to run, except for the fact I had to create and edit the videos before I uploaded them to Facebook as opposed to merely conducting a live testify.
Each video took me about 5-6 hours of recording (sometimes re-recording) and editing earlier I was happy with information technology. Whereas a Live video y'all merely get with what you have and typically use on screen graphics if you have them or lower thirds if the plan you lot're using has that feature.
For our study we looked at four videos I published as Facebook Premieres and compared Reach and date to four Live videos from the Social Media Lab LIVE conducted after the Premieres. Doing so gives the states a good rest and removes whatsoever anomalies such as fourth dimension or content.
All of the videos were published on the Agorapulse Facebook page .
The Facebook Premiere videos were published first, followed by the Live videos.
Data on Facebook Premiere Videos
Attain and Comments are the master information points used to help us draw our conclusion in comparing Facebook Premiere to Facebook Live. Nevertheless, we as well looked at other important information points:
- Reach
- Reactions
- Comments
- Elevation Live Viewers
- 1 Minute Views
- Views (Facebook counts a 3-second view every bit a view.)
- Unique Viewers
Those insights give us a broad picture of the performance of each video.
Earlier I mentioned nosotros looked at data from 4 Premiere videos and 4 Alive videos, but I noticed one of the Premiere videos had at least three times the Accomplish as the other three videos. That's likely due to someone sharing it or mayhap a Lookout man party I conducted.
That anomaly throws off our data really rapidly, and due to this, I've removed the highest-performing video from both categories.
Below is the boilerplate of 3 videos per category.
Facebook Premiere:
- Reach: 1757
- Reactions: 17
- Comments: 25
- Acme Live Viewers: 27
- 1 Minute Views:54
- Views: 520
- Unique Viewers: 480
Facebook Live:
- Achieve: 1892
- Reactions: 22
- Comments: 72
- Peak Alive Viewers: 24
- 1 Minute Views: 69
- Views: 622
- Unique Viewers: 583
Facebook Live performed better in every category except Peak Live Viewers, which was a surprise to me honestly.
Here's how Facebook Live outperformed Facebook Premiere in percentages:
- Reach: 7.68% higher
- Reactions: 29.41% higher
- Comments: 188% college
- one Minute Views: 27.78% higher
- Views: 19.62% higher
- Unique Viewers: 21.46% college
Top live viewers were 11.11% higher for Facebook Premiere videos.
Facebook Live Video Is Amend than Facebook Premiere
Based on the data from this Social Media Lab examination we conclude that a Facebook Live video is amend than a Facebook Premiere video.
Why?
Accomplish was 7.68% higher; comments were 188% higher.
Those two data points speak volumes almost the video itself. Live video, in general, tends to get more than date as the host can extract comments from viewers and entice them to comment by asking questions and pulling in responses onto the screen.
Yous can't reach this on a pre-recorded Facebook Premiere video because Facebook doesn't permit it.
But is this data statistically significant? If you or I were to run this test again, could we await the aforementioned results?
The answer is aye:
Nosotros used Reach for the "number of visitors" and Comments "number of overall conversions" on the tabular array above. "A" refers to the Premiere videos and "B" being Live videos.
Though the Summit Live Viewers was surprisingly higher for the Premiere videos, it's obvious from all other information points that a Facebook Live performs improve.
Accomplish and comments are crucial for success on Facebook. Comments trigger the algorithm and cause that person that commented to run into more than of your time to come posts.
Facebook Premiere is slap-up every bit a temporary solution when y'all can't do Live videos, such as the flavour I ran into. Or perhaps you premiere videos merely to try and cause momentum or excitement.
But based on our information Facebook Live videos perform meliorate than Facebook Premiere videos.
Source: https://www.agorapulse.com/social-media-lab/facebook-live-vs-facebook-premiere-does-it-matter/
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